Samsung Galaxy S8 and S8+ Specs | Galaxy S8 Price 

Samsung on Wednesday launched the Samsung Galaxy S8 and S8+, its next generation of smartphones. They feature major improvements in design and security processing power, as well as new digital assistant technology that may challenge the best devices on the market.

The Samsung Galaxy S8 and S8+ are available with 5.8 inch and 6.2 inch screens respectively. Both sport an infinity display using Corning Gorilla Glass, and a bezel-less design that provides a wider viewing area and more immersive experience than traditional smartphones.

The phones offer the industry's first 10nm processor, which allows for greater speed and efficiency when multitasking, according to Samsung. Both models have an 8-MP front-facing camera with F1.7 smart autofocus and a 12-MP dual pixel rear camera.

They are the first devices to be certified as Mobile HDR Premium by the UHD Alliance, which means viewers can watch TV and movies in vibrant color.

Security features, courtesy of Samsung Knox, offer defense-level protection that includes biometric authentication with iris and fingerprint scanning and facial recognition.

The Galaxy S8 and S8+ feature Samsung's new digital assistant technology, called "Bixby," which extends artificial intelligence capabilities to touch, vision and text commands. It features contextual awareness, so the device can recognize a local landmark, for example, and recommend nearby restaurants.

"Bixby understands context. It knows what is happening on your screen," Siriam Thodia, senior director of intelligence and IoT, told attendees at the launch event.


"The Samsung Galaxy S8 and S8+ will be very well received, and it will solidify Samsung's leadership in smartphones," said Werner Goertz, research director for personal technologies innovation at Gartner.

That said, none of the hardware or feature sets announced at the event are "revolutionary," . The infinity display, which increases the viewable display to 83 percent, is a good and competitive addition -- but LG announced the same feature for its G6 at the Mobile World Congress.

In terms of recovering from the Galaxy Note recall, Samsung has learned to "directly, openly and proactively" address the loss of trust it caused, Company said.

The S8 could be an "instant classic," said Jitesh Ubrani, senior research analyst for worldwide mobile device trackers at IDC.